Google Search & YouTube Ads
Entrychoicebridge buys the moment somebody types what you sell into Google. We build search, Shopping and YouTube campaigns that catch buyers while they're deciding, then trim the waste until every dollar points at revenue you can actually name.
The demand already exists. We just make sure you win it
Search traffic gets expensive the moment you bid on the wrong terms. We separate commercial intent from curious clicks and put budget where purchases actually start.
Keyword intent sorting
We split research queries from buying queries, then spend only on the second group and use negative lists to keep the first one far away from your budget.
Landing page alignment
Ad copy and page headline have to say the same thing. When they don't, we rewrite the mismatch instead of blaming the click or the channel.
YouTube for consideration
Short, tightly targeted video ads warm up buyers who aren't ready to click a search result today but will be searching for you next week.
Search and video, planned around your sales cycle
Entrychoicebridge runs Google accounts for e-commerce stores, professional services and local trades across Australia. Search converts best when somebody already has the problem; YouTube handles the longer decision for considered purchases. We plan the two together so your brand appears early and your offer appears at the exact moment of intent.
Every account starts with conversion tracking that actually fires, then Quality Score work, then scaling. We don't hide behind impressions or click share metrics that never touch your bank account.
Nine years of search buying, mostly fixing accounts others built
Our team has bought search on Google since the days of exact-match only, and we have watched fashions come and go. The fundamentals never changed: the right keyword, the right page, the right bid, in that order. Before specialising, our head of search managed a portfolio of retail accounts spending north of two million a year combined.
- Certified on Google Ads Search, Shopping and Video
- Comfortable in Performance Max, standard Shopping and manual structures
- Conversion tracking built with GA4 and Google Tag Manager
- Search terms reviewed manually every week, not once a quarter
Google Ads management tiers
All tiers cover keyword strategy, campaign build, bid management and reporting. Media spend is billed directly by Google, never marked up by us.
Local
For single-location businesses with tight service areas.
- Search campaigns for one service area
- Weekly search term cleanup
- Monthly performance summary call
Commerce
For stores running Shopping and Search side by side.
- Search plus Shopping with feed optimisation
- Audience signals layered into Performance Max
- Bi-weekly reporting and strategy calls
Omnichannel
For brands using Search, Shopping and YouTube together.
- Search, Shopping and YouTube managed as one account
- Custom YouTube scripts and audience layering
- Dedicated strategist and same-day support
Six steps from audit to steady spend
Here is the sequence we follow for every Google account, whether it's brand new or long neglected.
Account and conversion audit
We check that conversions fire correctly, review historical spend and flag campaigns that have been quietly burning budget for months.
Keyword and competitor research
We build the term list, sort it by intent and see which competitors bid where, so we know the real cost of position before we commit.
Landing page review
If the page can't convert the traffic, no bid strategy will save it. We agree the changes before spending a single dollar.
Campaign rebuild
New structure goes into your account with clean naming, correct match types and negative lists in place from day one, plus tracking validated end to end.
Controlled ramp up
Budgets increase gradually while we watch cost per conversion, so the algorithm learns properly before the spend gets serious.
Steady state management
Weekly term reviews, bid adjustments and ad refreshes keep the account profitable once the noise dies down and the data settles.
Search and video work in the wild
A sample of the structures, ads and reports we ship every week.
What people ask about Google Ads
Straight answers to the questions that come up most often on first calls.
Request a Google Ads review
Share your account ID and current goals. We'll send back a short breakdown of where spend is leaking within one business day.
- +61 2 6738 4921
- entrychoicebridge@gmail.com
- 1-13 Ridge Street, Bega NSW 2550, Australia