The Entrychoicebridge journal
Entrychoicebridge Advertising Blog
The Entrychoicebridge blog is where we write up the things we keep seeing inside client ad accounts, from campaigns that quietly stopped working to the tracking mistakes that make good numbers look worse than they are.
Latest post
Meta AdsWhy Your Meta Ads Stop Working After Month Two
It is one of the most common emails we get. A brand launches in January, the first four weeks look excellent, and by the middle of February the cost per purchase has quietly doubled while nothing obvious changed in the account. The usual instinct is to raise the budget, which almost always makes it worse.
What is actually happening is a mix of creative fatigue, audience saturation and the auction learning who will and will not convert on your offer. We walk through how to spot it early and the three changes that reliably pull performance back.
Read the full articleAbout this blog
Written from live accounts, not theory
Everything here comes out of work we are doing right now for Australian businesses. If an idea has not survived a real account, it does not get a post.
No sponsored placements, no affiliate links, no rewritten press releases. Just the things we would tell a client on a call.
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Read the posts
Why Your Meta Ads Stop Working After Month Two
The pattern behind the mid-campaign slide in performance, why raising the budget usually makes it worse, and the three changes that bring the cost per purchase back down without rebuilding the account from scratch.
Read article
How to Cut Wasted Google Ads Spend Fast
Five fixes you can make this afternoon, most of them straight from the search terms report. No account rebuild, no bidding experiments, no need to wait a month to see whether it worked.
Read articleTopics we cover
What you will find here
We keep the subject list tight. Anything that does not help you make a better decision about paid advertising does not belong on this page.
Account structure
How campaigns, ad sets and audiences fit together, and the mistakes that quietly inflate your cost per result.
Measurement
Tracking, attribution and the reporting setups that let you trust the numbers you are looking at.
Creative testing
How many variants to run, how long to leave them, and when to cut something that is not working.
Budget and bidding
Where to put the next dollar, and when a strategy change is worth the disruption.
Our services
If reading this is not enough
Plenty of people read an article, try the fix themselves, and still want a second pair of eyes on their account. That is what the two services below are for.
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Meta Ads Campaigns
Facebook and Instagram campaigns built around creative testing and clean audience structure.
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Google Search & YouTube Ads
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Questions
About the blog itself
Small things people email us about the writing rather than the advertising.
Something not covered here?
Ask directly and you will get a proper answer, not a link to a sales page. Our full contact details are on the contacts page.