Who we are
About Entrychoicebridge
Entrychoicebridge is a paid media studio based in Bega that runs targeted advertising for Australian businesses of every size, from single-van trades to ecommerce brands turning over several million a year, and we have been doing it since 2016.
Our story
Started in a spare room, still allergic to vanity metrics
Marcus Hale opened Entrychoicebridge in 2016 after six years inside a national retailer's performance team. He had watched agency after agency send beautiful decks back to head office while the actual cost per acquisition quietly climbed. The idea was simple enough: build a small shop that reports on revenue, not reach, and never let an account sit unexamined for a month.
The first clients were two plumbers and a furniture retailer from the South Coast. All three had been burned before. All three are still with us, which says more about the approach than any award we could list. Sophie Nguyen joined in 2019 to take over creative and measurement, and the team has stayed deliberately small ever since.
What we believe
Four rules we do not bend
These came out of watching good businesses waste money on bad advice. They have not changed in nine years.
Someone senior touches your account every week
No junior inherits your budget after the pitch. The person who sold you the work is the person optimising it.
If it cannot be measured, we say so
Brand lift is real, but we will not hide behind it when a campaign is failing to produce leads.
You keep the keys
Your Business Manager, your Google Ads account, your data. We work inside them, never in a black box.
Bad news arrives fast
If a channel drops off a cliff, you hear it the same day, along with what we are doing about it.
The team
Two people, no layers in between
You will work directly with both of them. There is no account coordinator relaying your emails.
Marcus Hale
Founder, strategy and media buying
Six years in retail performance marketing before going out on his own. Reads search terms reports for fun, which everyone finds slightly alarming. Handles budgets, bidding strategies and the awkward conversations about what is not working.
Meta Ads Campaigns
Sophie Nguyen
Creative and measurement lead
Writes the ad copy, briefs the video edits and keeps the tracking honest across every account. Joined in 2019 from a Sydney production house. Will argue with you about hook length and be right about it more often than not.
Google Search & YouTube AdsHow we got here
A short timeline
Two clients and a laptop
Entrychoicebridge starts in a spare room in Bega with a plumbing business and a local furniture retailer as the first accounts.
First ecommerce client
A homewares brand hands over a struggling Meta account. We rebuild the funnel from creative up and hit a 3.2x return within a quarter.
Sophie joins the studio
Creative and measurement move in-house, which finally lets us test video properly instead of outsourcing every edit.
YouTube added to the mix
Clients keep asking for video reach that is not just expensive noise, so we build a measurement model that ties views to leads.
$10 million in spend managed
A quiet milestone. Somewhere around that year we cross ten million dollars of client ad spend handled since opening.
Still deliberately small
Thirty-eight active accounts and no plans to become a fifty-person agency where nobody knows your name.
Selected work
Numbers from real accounts
Not every project is a triumph and we will happily talk about the ones that were not. These are the ones we would show a prospective client first.
Ask about your industryHomewares ecommerce
Cost per purchase down 74% over twelve weeks while holding the same monthly budget. Most of the gain came from cutting audience overlap.
Trades and services
118 booked jobs in a quarter for a plumbing outfit, with call tracking tied straight into the CRM so the owner could see which suburb paid.
B2B software
Cost per demo down 57% in six weeks after rewriting the hook and testing three video lengths against each other.
Solar installer
Regional coverage rebuilt around postcode bid adjustments, which removed roughly a third of wasted spend within the first month.
Behind the scenes
A normal week at the studio
No slideshow presentations, just the work.
What clients say
The feedback we actually care about
They told us in the first meeting that our landing page was the real problem, not the ads. Nobody else had said that, and they were right.
Nine years with the same agency is unusual, I know. But the reporting is clear, the ideas keep coming, and I have never once had to chase them for an answer.
From the blog
Writing from the work, not from theory
Why Your Meta Ads Stop Working After Month Two
The pattern we see in almost every inherited account, and what the auction is really doing when the numbers slide.
Read article
How to Cut Wasted Google Ads Spend Fast
Five fixes you can make this afternoon without rebuilding the account from scratch or guessing at bids.
Read articleWorking with us
The practical bits
If you are deciding whether to get in touch, these are the questions that come up most often on first calls.
Get in touch
Have a chat before you commit to anything
Bring your last three months of ad data and we will tell you honestly whether we can improve on it. If the answer is no, we will say so on the call.
- +61 2 6738 4921
- entrychoicebridge@gmail.com
- 1-13 Ridge Street, Bega NSW 2550, Australia
- Monday to Friday, 9:00 to 17:30 AEST
You can also read more about our services on the pricing page or check how we handle your information in our privacy policy.