Performance marketing for Australian brands
Entrychoicebridge: Targeted Ads That Fill Your Pipeline
Entrychoicebridge builds targeted advertising campaigns for Australian businesses that want qualified leads and measurable returns across search and social. We handle the research, the creative, the tracking and the daily tweaks that keep your cost per lead from creeping up while everyone else is guessing.
Platforms and partners we work with every day
Why clients stay with us
Advertising that answers to a number, not a mood board
Most agencies send a monthly report full of impressions and reach. We would rather show you the bookings, the calls and the revenue that came out of the ad account, then explain what we are changing next.
Tight targeting
We map your buyer before we touch a budget. Cold audiences, lookalikes and retargeting get built in the right order so you are not paying premium prices to reach people who were never going to buy.
Honest reporting
Every account gets a live dashboard with spend, cost per lead and pipeline value. If a channel is losing money, you will see it in week two rather than at the end of the quarter.
Weekly fixing
Ad platforms decay. Creative tires, audiences saturate, competitors bid up your keywords. Someone checks your account every week and makes the small adjustments that protect your results.
Our services
Two ways we usually start
Pick the channel that matches how your customers actually shop. Plenty of clients end up running both once the first one is paying for itself.
Compare pricing
Meta Ads Campaigns
Facebook and Instagram campaigns built around creative testing, clean pixel data and audiences that stop wasting spend on the wrong people.
Learn more
Google Search & YouTube Ads
Capture people searching for what you sell, then follow them across YouTube with video that keeps your brand in front of them until they are ready.
Learn moreHow we work
Five steps from first call to a running account
Discovery call
Forty-five minutes on your margins, your best customers and what a lead is actually worth to you. No pitch deck.
Account and tracking audit
We check the pixel, the conversion events and the old campaign history before spending a cent of new budget.
Creative and copy build
Static, video and search copy produced in batches so the testing never runs dry halfway through a month.
Launch and first optimisation
We go live, watch the first 72 hours closely and cut the ad sets that are clearly burning money.
Monthly scaling review
Numbers on the table, decisions made together. Budget moves to whatever earned it that month.
Packages
Straightforward monthly pricing
Management fees are fixed. Ad spend goes to the platforms, and you keep full ownership of every account.
per month
- One platform, Meta or Google
- Up to 4 campaign builds
- Conversion tracking setup
- Monthly performance report
per month
- Meta and Google running together
- Creative production each month
- Weekly optimisation and call tracking
- Live dashboard access
per month
- All channels including YouTube
- Landing page testing
- Attribution and CRM integration
- Fortnightly strategy sessions
Work in the wild
A few accounts we have run lately
Different industries, same discipline. Test small, cut hard, scale what works.
Client words
What people say once the invoices are paid
We had been running our own ads for two years and assumed the results were normal. Entrychoicebridge found about a third of our spend going to people outside our service area.
The weekly notes are short and blunt, which I like. If something flopped they say so, then tell me what they are trying instead. That is worth more than a pretty report.
Our cost per demo dropped by more than half in the first six weeks. Nothing magic, they just tested the hook properly instead of running one video for three months.
The people on your account
Small team, no account managers in the middle
You deal with the two people who actually build and optimise your campaigns. That means faster answers, fewer handovers and no one reading your brief for the first time on the call.
More about us
Marcus Hale
Strategy and media buying
Spent six years inside a national retailer's performance team before going independent. Obsessive about search terms reports.
Sophie Nguyen
Creative and measurement
Writes the copy, briefs the video edits and keeps the tracking honest. Will argue with you about hook length, politely.
From the blog
Things we keep explaining to new clients
Why Your Meta Ads Stop Working After Month Two
The first month usually looks great, then the numbers slide. Here is what is actually happening inside the auction and how to get ahead of it.
Read article
How to Cut Wasted Google Ads Spend Fast
Search terms reports, match types and geographic bid adjustments. Five changes you can make this afternoon without rebuilding the account.
Read articleQuestions
Answers before you call
If your question is not here, send it through the form and you will get a proper reply, not a brochure.
Talk to us
Tell us what you are selling
Send a few details and we will come back with an honest view of whether paid ads are the right move for you right now. Sometimes the answer is that you need a better landing page first.
- +61 2 6738 4921
- entrychoicebridge@gmail.com
- 1-13 Ridge Street, Bega NSW 2550, Australia
- Monday to Friday, 9:00 to 17:30 AEST
Ready to stop guessing?
Book a call, bring your last three months of ad data, and we will tell you exactly where the money is going.
Prefer email? Write to entrychoicebridge@gmail.com and we will get back to you the same day.